Beyond being a name in today's competitive conditions, the trademark emerges as a right that adds identity and personality to the product, shaped by the perceptions of consumers and forms the behaviors of consumers in product preferences. Trademarks are means of creating and shaping the relationship between business and the consumer. On the other hand, the trademarks within the capital of the businesses have become a commercial entity independent from their products. For this reason, the trademark and branding process for entrepreneurs brings the need for investment with it.

Entrepreneurs need to provide a certain level of control and efficiency upon trade and consumers in today's competitive conditions. For this reason, it was obliged to take a number of precautions in order to protect the brand's power and distinctive function of the products.

According to Article 5 of the Legislative Decree-Law No. 556; a trademark is defined as “provided that distinguishing goods or services from goods or services of another entrepreneur, any kind of indications which may be viewed by means of drawings or stated by means of similar expressions or printed and replicated especially in the form of words, forms, letters, numbers or forms of goods, including names of people”.

All kinds of advertisement media (3D animations, shapes, drawings, mascots, colors, packaging’s ...) appear as a worthy right to be protected and a trademark activity in order to distinguish the product in the commercial activities.

Our internal legislation entered into force in 1996 in accordance with the Paris Convention directives. The countries involved in the Paris Convention prepared their own legislation by interpreting the directives. The registration and protection of trademarks in this frame are similar generally with the countries of the world. However, in exceptional countries like the USA, China, Japan, Far East countries, there are still quite different procedures despite the directives.

Our company during the trademark registration and protection processes to be carried out at national and international level;;

Provides a strong background by analyzing current conditions, whether trademarks are registered in the correct classes, whether the actual use is properly maintained, whether there are still rights to be protected, and which countries and classes the trademark is protected.

By determining whether international protection is needed, registration processes are conducted in market countries and target markets.

Data of which its importance cannot be ignored is created in the determination of client’s strategies with competitor analyses.
Because of the examination of trademarks open-ended, possible similar trademark applications are notified to the client by determining from the Official Brand Bulletin and the objection process is followed. It aims to reduce the risks that may be encountered in investment processes by preparing an analysis report in new trademark registration requests.